100Twittertips by Dan Hollings
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Hi there, you’re part of a beta group receiving this feature, which means you may start seeing retweets in a new way. People who don’t have this yet will see your retweets prefaced by “RT”.
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Twitter Be Nimble, Twitter Be Quick,
If you don’t know Jack, try these Twitter Tricks.
Twitter Tips, Help & How-to Training by Dan Hollings
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MyTwitterToolbar.com is the most popular “Twitter Toolbar” on the web, benefiting thousands of Twitter users daily.
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In April, Naked Pizza launched an exclusive Twitter campaign that accounted for 15% of its business in a single “measured” day. All phone calls were tracked, each order was tallied based on where the customer came from, and it told revealed very quickly that Twitter is driving a lot of hard-dollar profits. According to Naked Pizza Co-founder Jeff Leach, “There’s the brand marketing and getting-to-know-you stuff … But we wanted to know: Can it make the cash register ring?”
Abbey Klaassen, AdAge author on this piece stated:
Twitter’s real-time messaging service is turning out to be a boon to local establishments, who are starting to get onboard — mostly because the message pops into users’ Twitter feeds and they’re close enough to act on it. For Mr. Leach, who is targeting people within a three-mile radius of his store, that’s key. He’s gone so far as to erect a billboard outside his store publicizing Naked Pizza’s Twitter handle…The fact is that Twitter reaches mobile users - something that is often incredibly beneficial to local businesses. You can always find Twitterers by city too with a service like Twellow. Combine that with Twitter search to see who’s talking about what you offer, and you’ll no doubt begin brainstorming a solid campaign that will work for you.Naked Pizza took integration of Twitter even further by adding their Twitter message (and username) on their billboard. This assures people are aware of your Twitter presence. Adding “follow us on Twitter” to your website is obvious, but for brick and mortar businesses, why not feature your Twitter account prominently on all your marketing materials - signage, coupons, business cards, or shall we suggest… your PIZZA box (or packaging).You can not expect to find success using Twitter as a marketing tool if people do not know that you’re on Twitter. And if you are on it, don’t just stay on it, but get creative and use it to drive brand, traffic and sales. The ROI in Twitter is definitely there, perhaps a bit harder to calculate, but without question for those that are pro-actively using Twitter and fully integrating it into their campaigns and marketing materials… it’s shouting out ROI loudly and proudly.
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NEW YORK (CNNMoney.com) — The Federal Trade Commission is going after bloggers, celebrities and tall tales in the first revision of its rules for endorsements and product reviews in nearly 30 years.
The new guidelines, which go into effect Dec. 1, are designed to adapt to a new world in which blogs and social media Web sites such as Facebook and Twitter have quickly become go-to destinations for consumers to get an opinion about a product. The last FTC rules revision was in 1980.
An existing FTC rule that states product reviewers must reveal any connection they have with advertisers was extended to bloggers. Companies will often distribute free products to bloggers for their review, and sometimes advertisers offer payment for endorsements. The FTC said that endorsements on blogs appear to be “word of mouth,” but that is not always the case — sometimes companies create their own blogs that can give the aura of objectivity.
The new rules also clarify that celebrity endorsers of products must reveal their relationships with advertisers when making endorsements if they are pushing a product on a blog, social network or television talk show.
The FTC also targeted testimonials in ads that convey atypical results for a product. For instance, many weight loss supplement ads will show people who have used the product and have lost large amounts of weight, with a disclaimer at the bottom that reads “results not typical.” Under the new rules, the company must disclose the results that consumers should usually expect.
The existing rules carry a fine as high as $11,000 if product endorsers and reviewers don’t comply.
“This is great for consumers,” said Zeus Kerravala, an analyst with Yankee Group. “There’s some doubt about blogs now, because you don’t really know whether they’re unbiased or not.”
“We’ve gotten to a point where blog rumors could move stocks,” said Kerravala. “There have to be some stricter regulations of the Internet. It’s long overdue.”
But enforcement could prove difficult. Cleland said the FTC won’t be hiring new personnel to monitor blogs, creating a “game of whack-a-mole” for regulators, given the numbers involved. As a result, the FTC said it is more likely to go after advertisers rather than bloggers to ensure ad companies are giving product reviewers proper instructions about disclosure compliance.
— source CNN
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PeopleBrowsr Advanced provides access to advanced features like custom themes, groups, and OneStack view. You also gain the ability to link contacts between Twitter and Plaxo, email tweets, and view reports like “recent followers” and “people retweeting me”. “Reports” are found under MORE TOOLS in top menu and when clicked, the report you desire becomes a new stack (column).
The Advanced mode is basically for power users more interested in not only see what their contacts are up to, but also leveraging those contacts to their maximum potential. Many people are in need of a way to manage everything “Social” in one place and this advanced PeopleBrowsr option can do just that.
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Of course there is much more, but you’ll see this in the video. Your Social Media activity is separated into “stacks”, much like columns in Tweetdeck or Seesmic Desktop. In addition, you can add stacks from numerous other services including, but not limited to: Facebook, Identi.ca, YouTube, FriendFeed, and Flickr.