Panda-monium Marketing Strategy
In marketing, occasionally a great product needs repackaging. A great book needs a new cover. A good web site needs a facelift.
The elephant is Thailand’s national symbol, but the country has gone panda-crazy since the birth of a female panda cub to pandas Lin Hui and Xuang Xuang at Chiang Mai zoo inBangkok.
Sick of all the fuss, keepers at the Ayutthaya-Elephant Kraal decided to take drastic-action, painting five of their neglected giants in watercolour paint, then parading them before schoolchildren.
The stunt has resulted in panda-monium as the zookeepers try to draw the country’s attention back to its neglected giants.
SOURCE: http://budurl.com/pandamonium
